Thursday, May 8, 2008

why i love esquire.

my final brand campaign at the brandcenter imagined a new life for esquire magazine, giving it a younger-leaning edge while maintaining its attitude, flair and sarcasm. i never thought i would read esquire. or become an esquire guy. it seemed out of reach, or, well, not me. but strange things happen when you pick up a pub that tells you how to break a pinata. or absolutely reduce me to tears reading about one fallen soldier's journey home. and all the people who carried him there.

needless to say, i became a fan during the process. this morning, i sent my professor a link to a rather amusing article about teen stardom and instantly attainable celebrity. when finished, a box popped up celebrating my accomplishment. and i wanted to share it with you. because this is why i love esquire:

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